Реферат: Australia Essay Research Paper AustraliaExecutive SummaryThere are

young children, we have developed an additive that enables parents and children

to see that this sunscreen has in fact been applied to all areas of exposed skin.

This additive is a coloring agent that fades approximately three minutes after

application. Taking advantage of the Sydney 2000 Olympic Summer Games approach,

we have incorporated the additive with an olympic theme: Oceana

Gold, Silver & Bronze. The coloring agents will actually be gold,

silver or bronze according to the label of the particular sunscreen purchased.

In addition to these choices, each color would be available in several degrees

of sun protection factor (SPF): SPF4, SPF8, SPF15 & SPF30 (SPF4 being the least

and SPF30 being almost total sunblock). Oceana is a non-greasy water resistant

sunscreen with aloe vera gel, vitamin E and is paba free.

Incidence of skin cancer

The high incidence of skin cancer in Australia is the reason for our choice of

this product. Skin cancer has been on the rise due to environmental issues

caused by humankind. Australia is known for its sunshine and carefree good life

attitude; but Australians are facing a severe problem with exposure to the sun.

Australia is the perfect market for sunscreen because two out of every three

Australians will develop skin cancer at some point in their life. One half of

Australians under the age of fourteen already have some damage to their skin.

Australians have the highest rate of skin cancer in the world, with are

approximately 140 thousand new cases per year. See Appendix A for additional

information.

Cultural aspects surrounding market entrance to the Oceanic region

Australia

The seven states of the Australian country/continent are very similar to those

of the United States. That is to say, all of these states are English speaking,

with a high literacy rate, a well-developed infrastructure, a significant volume

of tourism and laws that promote interstate commerce. These elements are what

make this market an easy entrance for our product.