Реферат: Australia Essay Research Paper AustraliaExecutive SummaryThere are

+ NEW CALEDONIA

- Tourism: 81,000 per year or seasonally.

- Overall Population: 179,000.

+ FIJI

- Tourism: 288,000 per year or seasonally.

- Overall Population: 588,068.

NOTE: Tahiti and New Caledonia are overseas territories of France. Although

these are target markets, secondary data for these areas are limited. Primary

data will be collected after the initial market distribution, subsequent to the

roll out in this area.

Direct Marketing (advertising)

Australia’s direct marketing industry is at the early stages of development when

compared to the United States but due to economic levels of income and the

infrastructure of the country this market is highly accessible and affective.

Australian citizens long to be “Americanized” which in terms of television

advertising and technological advancement, is a viable means that puts this form

of market at our fingertips. The adaptation of pay television also allows for

the consumer to shop at their convenience.

Direct Marketing (promotions)

Trade centers and shows are important, along with mass media ideas ranging from

newspapers to television advertisements. Our foremost research enables us to

believe that the Olympics in the year 2000 is the ultimate marketing entry gain.

By utilizing this direct market approach there are several promotional and

advertising methods, not the least of which, that F.H. Faulding is an Olympic

sponsor for the Sydney 2000 games. If we choose an Olympic team or spokesperson,

we can market/advertise through actual team/athlete T-shirts, hats, etc. This

would yield global advertising and public relations that could be a valuable

option as the games approach. Along with our product name and unique features,

we have contracted with Ken Done (a world renowned painter, based in Sydney) to