Реферат: Australia Essay Research Paper AustraliaExecutive SummaryThere are

Raw material expense 60,000 Total Operating Expenses

3,203,000

* Projections are based on $8,000,000 in 1997 sales.

(Just-in-time inventory system to be utilized for raw materials, with the

distributors warehousing the final product in the particular city of

import/distribution.)

Market share projections: 1997 5% 2,000,000

1998 15% 1,500,000

1999 5% 1,000,000

2000 5 500,000

1997 10% 5,000,000

1998 10% 4,500,000

1999 10% 3,500,000

2000 10% 2,500,000

1997 15% 8,000,000

1998 15% 7,000,000

1999 15% 6,500,000

2000 15% 5,500,000

15% is a conservative estimate of the market share attainable by 1999 for this

product, in this plan. The current market demand is growing at an accelerated

pace, with our established competition holding market shares in excess of 20%.

Due to the nature of Australia’s quality demands and the incident of skin cancer,

our product will capture a significant market share quickly. Retail selling

prices: $ 8.50 (U.S.) in urban areas, and $10.50 (U.S.) in rural areas based on

a 90 ml container.

Alternative entrance/contingency

Overall success of our plan of entrance into this region may rest solely on our

ability to implement a worthy alternate or contingency plan should we encounter

any major setbacks. Based on corporate profiles and market research, we have