Реферат: Australia Essay Research Paper AustraliaExecutive SummaryThere are

bags, towels, etc.).

Market plan range/rollout

Sun Cosmetics anticipates completion of all contracts and legalities by mid-1997

and will then begin product distribution in late 1997, by introducing our

product line in Sydney, the highest populated area and one of the largest

tourist stops. After advertising and promotion have gained the attention and

recognition of the home market, we will get directly involved with the Olympic

sponsorship. Promotional items such as free samples, will be distributed in

advance, to gain brand recognition. In 1998 we plan to move into Melbourne,

Brisbaine, the Great Barrier Reef region and New Zealand’s South Island.

Towards the end of 1988, we will gear up for our entrance into Perth, New

Zealand’s North Island and Tasmania in 1999. The final oceanic regional move

will be in the year 2000 when we will complete our market rollout by entering

Fiji, New Caledonia and Tahiti. (This will allow us the time to conduct the

necessary primary research on these outlying countries/territories whose

secondary data was limited.) During the summer of the year 2000, we will

initiate our global presentation to expand our market to the other communities

of the world during the Olympic games being held in Sydney, New South Wales,

Australia, 2000.

Financial portrayal

Partner percentage expense (25%)* 2,000,000

Distribution expense 500,000

Expatriate compensation 100,000

Trademark fees 8,000

Patent fees 5,000

Packaging expense (Ken Done) 20,000

Give-away expense 25,000

Advertising expense 200,000

Olympic giveaways/sponsorship 250,000