Реферат: Australia Essay Research Paper AustraliaExecutive SummaryThere are

Hoechst Australia Ltd., located in Melbourne, Victoria, Australia, and utilize

their established production and distribution system. An alternative supplier

of raw materials has also been coordinated, should the need arise. This plan is

designed to be a substitute source or can be used to supplement the primary

source if sales increase faster than projected or we encounter any other

problems.

Conclusion

As an overview, statistics have shown that the Oceanic Region has the highest

amount of skin cancer and sun related damage in the world. Awareness and the

magnitude of this problem are apparent to residents and tourists, thus creating

a high demand for our sunscreen products. Our target markets are tourissts,

teenagers/young adults and parents with young children which makeup the majority

of the people directly effected by the sun. Presently, entrance into this

market is low risk. This is primarily due to the fact that language, cultural

and trade barriers do not exist. Also, the market is not saturated and our

initial expense and risk is limited due to our joint venture. We can gain a

high percentage of market share throughout this region by 1999 and begin our

global debut at the summer Olympic games at Sydney in the year 2000.

Appendix A

Here are some facts about skin cancer itself there are three basic types of this

disease. Basal cell carcinoma, squamous cell carcinoma are two types of cancer

that can cause disfiguring to the body but are not fatal. The third is

malignant melanoma which behaves like an internal cancer. It starts as a mole

and can spread to other parts of the body. The sun’s ultraviolet violet rays

are the most significant between 11 AM and 3 PM. This is the time that the

majority of children and outside labor workers are in the sun. In Australia’s

summer months’, exposure is so serious that safe sun time before damaged is

caused in Darwin is only 9 minutes. In Brisbane 11 minutes, Perth 10, Sydney

and Adelaide about 12 minutes. To demonstrate the concern for skin protection,