Реферат: Australia Essay Research Paper AustraliaExecutive SummaryThere are

domestically. Radio broadcast frequencies include 258 am and 67 fm. There are

134 broadcast stations. (National Trade Databank).

Raw materials

All raw materials will be purchased and supplied locally through ICI Australia

Pty Limited’s botany plant. ICI Australia is a large manufacturing facility

that produces 50 organic and non-organic chemicals located in Castle Hill, South

Australia. Our suncreen’s ingredients are, or can be, produced by this facility

for easy “just-in-time” inventory delivery. Our sunscreen will be safe for the

environment and everyone that uses it. The main ingredients in our products are

octylmethooxycinnamate, oxybenzone, octylsalidylate, titanium dioxide,

octocrylene and the secret ingredients necessary for our gold, silver and bronze

coloring agents.

Target Market Demographics

Since such a high incident rate of skin cancer and skin damage exists in this

region, there is an ever growing need (market) for sunscreen products. Based on

our marketing research we have focused on three specific markets: tourism,

teenagers/young adults and parents with young children. These target markets

will allow for market penetration and diffusion at a quick rate since they are

the groups that have the highest need for our product and the greatest

purchasing power.

Geographically, our focus is on the Australian states, New Zealand, Tahiti, New

Caledonia and Fiji. The following demographics will highlight the targeted

areas beginning with the Australian states:

+ NEW SOUTH WALES — SYDNEY & CANBERRA

- Tourism: 1,237,900 per year or seasonally and is expected to increase

by 60% for the 2000 summer Olympic games.

- Teenagers/Young Adults: 26,000.

- Parents and Children: 6,066,000 with a population growth rate of

about .07% per year.