Реферат: Sponsors And Sports Essay Research Paper Sponsors

Sponsors And Sports Essay, Research Paper

Sponsors and Sports

In the world of sports, everything from the cups the athletes drink from to the

stadiums they play in is up for grabs. The four major sports are a playing

field for the teams as well as major companies hoping to influence the public.

While there are some positives and negatives to sponsors, a line has to be drawn

somewhere. The four major sports, Major League Baseball, the National Basketball

Association, the National Football League, and the National Hockey League all

generate millions of dollars from sponsors each year. Individual athletes

themselves command large endorsement contracts that in many cases exceed their

own salaries. And although the heads of these sports try to limit the influence

of companies, they are still a major part of every game played. One of the more

widely known sponsors of sports is Nike. Their rivalry with Reebok and other

shoe and apparel companies is seen on television and on the playing field.

Advertising their company is the major concern when displaying their logos in

sports. Beverages, fast foods, credit cards, automobiles and a wide variety of

companies spend their money on sports related ventures. They spend big dollars

to name stadiums and arenas after their companies. Television gives these

companies even more chances to influence the public with commercials that

companies might sometimes pay up to $1 million for. The uniforms that the

players wear are now being made my different manufacturers whereas five years

ago each league had all their teams wearing the same brand. The equipment being

used is also made by different companies. No matter what is being fought for,

sponsors create good and bad influences in each sport. Major League Baseball is

recognized as the most popular sport. They also play the most games which is a

plus to sponsors. Each game is seen as a chance to spread word of their company.

But MLB seems to be the least affected team wise by sponsors. This is probably

because of the strict rules set forth and also because of recent work stoppages

and labor disputes. MLB was once the leader in innovative ideas involving

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