Реферат: Sponsors And Sports Essay Research Paper Sponsors

reason why. Young athletes can see their heroes and dream of playing basketball

because companies give basketball a good image. A negative effect though is that

these shoe wars sometimes lead to too much control. Players at the college and

high school levels know that if they are good enough, jumping to the NBA is

first on their list because of the money being offered. Nike and Reebok and the

other companies give more money to the players for endorsements than the players

make for their salary. This reason of playing in the NBA for the money is not

good. Also giving money to schools for wearing their shoes is not fair to the

players who must wear them. They see none of the money which gives them an even

greater reason to go to the NBA. The National Football League has made many

changes over the last five years. More companies are sponsoring teams than ever

before with the Super Bowl being the high point of corporate spending. Again,

Nike is a strong influence on players and teams. Recently they gave the Dallas

Cowboys $300 million to basically put their logo on everything. While this does

generate publicity for the NFL, some teams are seeing more money than other

teams. As in basketball, collegiate football is seeing a surge in popularity

because of sponsorship of various activities. A positive effect that sponsors

have on the NFL is that like in basketball, interest is growing. Companies use

different ways to show their football ties hoping to create interest in their

product. A negative effect is that some companies are trying to get too much

control. The situation with Nike and the Cowboys is under review. It can lead

to a terrible downfall for the NFL if too much power is held by one company.

The lesser teams will not have the money or the prestige to lure players to play

for their team. The National Hockey League is seen as number four in sports.

The reason in part is because of hardly any sponsors at all. It has always been

the same until recent. More air time is being given to hockey therefore a need

for sponsorship. Inline hockey is the fastest growing sport and ice hockey is

being watched more than ever. Companies have realized that hockey can be a very

healthy investment. They can have their names placed on the boards around the