Реферат: Sponsors And Sports Essay Research Paper Sponsors

Arena and Continental Airlines Arena in the quest to impact hockey and make some

money. Nike has made a huge step by acquiring a major manufacturer of equipment

named producing the Bauer brand in an effort to gain interest in hockey.

Uniforms are now being made by three different companies instead of one.

Players are now first seeing endorsements from companies. Hockey is growing at

a rapid pace. There are no negative effects on hockey. Everything is positive

because any kind of sponsorship is a plus. Hockey is trying to work upward and

be recognized as a major sport. Companies are just now realizing hockey’s

potential. Five years from now with more sponsors, hockey could be just as big

as basketball. The influences of companies on sports are for the most part

positives. Sponsors help make a sport grow with money for the teams as well as

themselves. More interest in sports lead to advancements in the games

themselves. The negative effects have to be monitored because on negative can

outweigh many positives. A step back in sport because of a sponsor will not be

good for the future of that sport. As long as the companies and the leagues

work together, sports will be able to grow.