Реферат: Sponsors And Sports Essay Research Paper Sponsors

be noticed by fans and television. Stadiums are now being renamed by companies

willing to spend millions to have the stadium named after the company such as

3Com Park in San Francisco. These short term deals can create a problem in the

future though. Athletes are not as widely chosen for endorsement contracts as

in other sports. This is probably because many players cannot make a huge

impact on the outcome of the games. Also many young athletes are not known

because collegiate baseball is not watched as much as other collegiate sports. A

positive effect that sponsors have on Major League Baseball is that they are

trying to help restore baseball as the national pastime. Baseball needs to

regain interest with the public and sponsors are coming up with new and exciting

ideas. More players are being endorsed and commercials are reaching out to the

youth who play the sport. Money being spent by various companies is being

redistributed so that the lesser markets can receive some money. Basically

anything that can attract people to the sport is good for baseball at this

moment. A negative effect that sponsors have on baseball is not really much of a

negative. Companies are not sponsoring baseball enough. The strikes and

disputes are the reason why. But sponsors should be more of a part of baseball.

More athletes should be endorsed and more impact on teams in smaller markets

need to happen for baseball to regain popularity. The National Basketball

Association could be easily summed up concerning sponsors as shoe wars. Nike,

Reebok, Adidas, Fila and anybody else are fighting for just about every athlete

in an effort to make money. The response has the public interested in

basketball and has made basketball a stable and profitable sport. Women’s

basketball is now picking up steam because companies are realizing that they

could make money on women too. These shoe wars have trickled down to the

collegiate level, where companies pay schools to wear their sneakers, and even

the high school level where basketball camps held yearly bring in the newest and

best talent available. A positive effect that sponsors have on the NBA is that

basketball is increasing worldwide. People like and watch the game and the