If an idea is unknown or irrelevant to someone, it is ________ to them. If you ask for something, you make a ______ for it. If there is only one of something, it is _________ . If you _______ a brand into another area, you star...

If an idea is unknown or irrelevant to someone, it is anonymous to them. If you ask for something, you make a request for it. If there is only one of something, it is unique . If you extend a brand into another area, you start using it in that area. Consumer arena is used here as another word for ‘market’. If you (не уверена тут, наверное appeal) to customers in a particular way, you communicate with them and try to persuade them to buy your products in that way. A carefully executed strategy is a series of steps that are carried out as planned. If a plan pays off , it succeeds.