Контрольная работа: Marketing Plan for juice "Seila"

This is a summary of the business’s most important strengths, weaknesses, opportunities and threats.

Strengths

Good management skills (will run business)

Deep knowledge and understanding of both Russian market and foreign benchmarks.

Effective organizational structure – efficient and fast decision making.

Excellent quality product (adds to reputation)

Weakness

The struggle to build brand equity

Opportunities

More offerings in economy segment

More price segmentation

Expanding market share

Threats

High price (Price is the major threat. If the price goes certain beyond the exact price at the market it will affects the consumption of the juice. Because when the price goes higher customers go for the substitute).

Consumers become more prudent

Increasing supplier prices (resulting in reduced profitability)

Effective cost management is crucial to survival

Tougher monetary environment, many companies forced to cut advertising, headcount, salaries

More stringent financial and borrowing environment

Competitors could harm by getting aggressive in their promotional activities.

1.4 PEST Analysis

· Political analysis

- Government is becoming really conscious about the healthy nation and healthy food

· Economical analysis

- Economic factors are the main factors in any industry who affect to the industry in many ways

- Inflation impacts highly negative

· Social analysis

- Social programs

- WBD sponsors various socially significant projects, donates funds to orphanages, hostels, churches and cultural establishments.