Контрольная работа: Marketing Plan for juice "Seila"

· Objectives for Survival:

· To survive the current market war between competitors.

2.3 Key success factors

Key to success for «WBD» will include:

- Providing the highest quality product

- Competitive pricing

- State of the art production and packaging technology is a must in this industry

- A strong distribution network

2.4 The demographics of customers

- Young professional, ages 25 – 45;

- Average income of $40,000+ a year;

- Involved in athletic activity;

- Shop in upscale health/natural food stores.

2.5 Product

Products sold as fruit juices may be sweetened if the label states the presence of the added sugar or other wholesome, nutritive sweetening agent (saccharin is not a nutritive sweetening agent), but they should not contain added water.

Fruit juices should be manufactured only from clean, sound fruit in clean equipment. Proper preparation involves thorough washing, sorting to remove wormy or spoiled fruit, and trimming. Flies should not come in contact with the fruit or equipment.

WBD will offer a broad range of juices to suit the customer, down to the smallest detail.

The company will offer a range of innovative juices, including

- 100% pure carrot juice, nothing added

- Carrot and celery juice

- Beet and apple juice blend

- A lovely combo of beet, carrot, pear and ginger

- Tomato, beet and ginger

- Kiwi, apple, pear and some greens

- An invigorating mix of apple, pear and orange

- Carrot and orange

WBD will use organic ingredients so that consumers will get even more goodness from the drinks. For a reasonably healthy person there is therefore no need for vitamin pills nor dietary supplements: a raw juice from WBD contains the richest natural source of minerals, vitamins, enzymes and other vital trace elements that will guarantee plenty of energy and vitality to help your body neutralise toxins, boost its immune system and generally help you go through your busy day.

All drinks are freshly juiced to order and to enjoy them at their best we will recommend to consume them within 8 hours after open the bottle. Remember also that by consuming organic produce, you help preserve our planet's natural balance and protect its biodiversity.

2.6 Price