Контрольная работа: Marketing Plan for juice "Seila"

b) World Wide Web

The web site will be tool to get closer our customers and understand them better and will serve an utility value.

c) Online Advertising:

· Internet Advertising

· Affiliate Program

d) Radio & Television Advertising:

· Comcast Spotlight

· Commercial Radio

· TV commercial

e) Promotional Campaigns:

· Club Events

· Billboards and holdings

f) Print Advertising:

· Print media

- Advertise monthly in magazines that are specifically targeted to production managers in the automotive, marine and heavy industrial segments.

- Advertise monthly in magazines that are aimed at production managers in the general industry.

- Advertise quarterly in magazines that are aimed at purchasing officers.

· Newspapers

· Sunday Advertisements

g) PR:

· PR release to be initiated each month to various trade journals and magazines.

Lost Customers

- Contact monthly all past customers that have not re-ordered to ask why not and see whether we can win back their business.

Existing Customers

- Follow up all new customers two weeks after they purchase to ensure they are satisfied with the product.

- Send quarterly newsletter to existing customers to keep them informed of our other products.

- Try and up-sell all enquiries for our standard range to our premium range.

3. Control of Performance

The purpose of WBD' marketing plan is to serve as a guide for the company. The following areas will be monitored to gauge performance:

· Sales:quarterly and annual.