Курсовая работа: Difficulties in Translation of Publicistic Headlines and their Pragmatic Aspect

Chapter II On the translability of publicistic headlines

2.1 On the approaches of translation used in Newspaper Style

English newspaper style may be defined as a system of interrelated lexical, phraseological and grammatical means which is perceived by the community speaking the language as a separate unity that basically serves the purpose of informing and instructing the reader.

Since the primary function of newspaper style is to impart information, only printed matter serving this purpose comes under newspaper style proper. Such matter can be classed as:

1. brief news items and communiqués;

2. press reports (parliamentary, of court proceedings, etc.);

3. articles purely informational in character;

4. advertisements and announcements.

The most concise form of newspaper informational is the headline. The headlines of news items, apart from giving information about the subject-matter, also carry a considerable amount of appraisal (the size and arrangement of the headline, the use of emotionally colored words and elements of emotive syntax), thus indicating the interpretation of the facts in the news item that follows.

a) Brief news items

The function of a brief news item is to inform the reader. It states only facts without giving comments. Newspaper style has its specific vocabulary features and is characterized by an extensive use of:

1. special political and economic terms;

2. non-term political vocabulary;

3. newspaper cliché;

4. abbreviations;

5. neologisms.

The following grammatical peculiarities of brief news items are of paramount importance, and may be regarded as grammatical parameters of newspaper style:

1. complex sentences with a developed system of clauses;

2. verbal constructions;

3. syntactical complexes;

4. attributive noun groups;

5. specific word order.

b) The headline

The headline is the title given to a news item of a newspaper article. The main function of the headline is to inform the reader briefly of what the news that follows is about.

Syntactically headlines are very short sentences or phrases of a variety of patterns:

1. full declarative sentences;

2. interrogative sentences;

3. nominative sentences;

4. elliptical sentences;