Реферат: Business Plan Essay Research Paper Nicholas BelcherBusiness
3. Market research: group studies available to selected clients at $5,000 per
unit. A group study is packaged and published, a complete study of a specific
market, channel, or topic. Examples might be studies of developing consumer
channels in Japan or Mexico, or implications of changing margins in software.
3. 2 Competitive Comparison
The competition comes in several forms:
1. The most significant competition is no consulting at all, companies
choosing to do business development and channel development and market
research in-house. Their own managers do this on their own, as part of their
regular business functions. Our key advantage in competition with in-house
development is that managers are already overloaded with responsibilities;
they don’t have time for additional responsibilities in new market
development or new channel development. Also, Progressive can approach
alliances, vendors, and channels on a confidential basis, gathering
information and making initial contacts in ways that the corporate managers
can’t.
2. The high-level prestige management consulting: High-Tec, San Diego
Consulting Group, etc. These are essentially generalists who take their name-
brand management consulting into specialty areas. Their other very important
weakness is the management structure that has the partners selling new jobs,
and inexperienced associates delivering the work. We compete against them as
experts in our specific fields, and with the guarantee that our clients will
have the top-level people doing the actual work.
3. The third general kind of competitor is the international market research
company: International Electronic Data Corporation (IEDC), Dataquest,
Stanford Research Institute, etc. These companies are formidable competitors
for published market research and market forums, but cannot provide the kind
of high-level consulting that Triangle will provide.
4. The fourth kind of competition is the market-specific smaller house. For