Реферат: Business Plan Essay Research Paper Nicholas BelcherBusiness
is done by the people who are entirely responsible, the planning done by
those who will implement. Weaknesses: most managers are terribly overburdened
already, unable to find incremental resources in time and people to apply to
incremental opportunities. Also, there is a lot of additional risk in market
development and channel development done in house from the ground up.
Finally, retainer-based antenna consultants can greatly enhance a company’s
reach and extend its position into conversations that might otherwise never
have taken place.
4. 3 Market Analysis
As indicated by the illustrations, we must focus on a few thousand well-
chosen potential customers in the United States, Europe, and Latin America.
These few thousand high-tech manufacturing companies are the key customers
for Progressive.
Potential Customers Growth rate
____________________________________________________
U.S. High Tech 5,000 10%
European High Tech 1,000 15%
Latin America 250 35%
Other 10,000 2%
____________________________________________________
Total 16,250 N.A.
5. 0 Strategy Summary
Progressive will focus on three geographical markets, the United States,
Europe, and Latin America, and in limited product segments: personal
computers, software, networks, telecommunications, personal organizers, and
technology integration products. The target customer is usually a manager in
a larger corporation, and occasionally an owner or president of a medium-
sized corporation in a high-growth period.
5. 1 Pricing Strategy