Реферат: Business Plan Essay Research Paper Nicholas BelcherBusiness
coverage of additional markets (e.g. all of Latin America, Far East, Western
Europe) and additional product areas (e.g. telecommunications and technology
integration). We are also studying the possibility of newsletter or
electronic newsletter services, or perhaps special on-topic reports.
4. 0 Market Analysis Summary
Progressive will be focusing on high-technology manufacturers of computer
hardware and software, services, networking, who want to sell into markets
in the United States, Europe, and Latin America. These are mostly larger
companies, and occasionally medium-sized companies.
Our most important group of potential customers is executives in larger
corporations. These are marketing managers, general managers, and sales managers,
sometimes charged with international focus and sometimes charged with market
or even specific channel focus. They do not want to waste their time or risk
their money looking for bargain information or questionable expertise. As
they go into markets looking at new opportunities, they are very sensitive
to risking their company’s name and reputation.
4. 1 Market Segmentation
?Large manufacturer corporations: our most important market segment is the
large manufacturer of high-technology products, such as Apple, Hewlett-
Packard, IBM, Microsoft, Siemens, or Olivetti. These companies will be
calling on Progressive for development functions that are better spun off
than managed in-house, and for market research, and for market forums.
?Medium sized growth companies: particularly in software, multimedia, and
some related high growth fields, Triangle will be able to offer an attractive
development alternative to the company that is management constrained and
unable to address opportunities in new markets and new market segments.
4. 2 Industry Analysis
The consulting “industry” is pulverized and disorganized, thousands of
smaller consulting organizations and individual consultants for every one of