Реферат: How Social Cultural And Historical Events Effect

women stayed at home cooking and cleaning.The

use of children to sell to the mother In the 1950?s it was still legal for

adverts to tell mothers that unless they bought a certain product then they

were bad mothers. In this time there was no central

heating and illness was more common and the advertisers picked up this. The adverts sold health to the

mothers by claiming things that weren?t true but sounded good such as the

Bovril adverts. This increased when the Flu eperdemic

broke out and adverts such as lucozade and Vic vapour rub played on the mothers

fears, and they bought the products so people didn?t think they were bad

parents.Children were also very useful

because they could repeat things by asking questions and this allowed

advertisers to hammer there points into mothers many times.? If the information was just repeated it

would be annoying and obvious but children asking questions is natural and

innocent, and so was very effective. Also because of the innocence of the

age a lot of adverts were allowed on TV that wouldn?t be now.? A cereal advert promised to give away a

penknife in every box, which would be considered atrocious now.? Also there was a blow up Noddy given away

with the slogan ?Ring my bell?.? Today

Noddy is considered a gay icon and was banned for a time and a blow up version

with that slogan would have made it much worse.? 1960?sIn the 1960?s pocket money started to

take because the economy was stabilising of so children had there own money to

spend.? Advertisers soon picked up on

this with adverts aimed specifically at children.? Walls ice cream split children into three discrete groups ?

Adventurers, Hungry horreses and Little madams and produced an advert for

each.? The adventurers ice creams were

shaped like rockets and things and the adverts involved adventure.? Hungry horreses wanted as much ice cream

they could get with their money so the adverts showed large ice creams.? Little madams wanted to be awkward and the adverts

displayed this with the child getting what they wanted at the end. In the 1960?s legislation was passed

which meant that advertisers could not tell mothers to buy things or they were

bad parents.? So the advertisers used