Реферат: How Social Cultural And Historical Events Effect

were used that were not well behaved and not perfect.? It also didn?t matter if they got words or sentences wrong in the

adverts because it was seen as cute by the public. The 70?s were also the first time

that regional accents were used instead of posh middle class ones (received

pronunciation) and this appealed to the lower classes. The kids also reminded parents of the

ideal lifestyle that they used to have and so they paid attention.?School days are the happiest of your

life, except they weren?t at the time? ? Barry Day, Vice chairman Lintas

worldwide. I have added this quote just to show

how powerful images of youth can be for adults and can encourage them to buy

products.This type of nostalgia is still being

used today with adverts like the Hovis advert, which is, still used toady for

that purpose. Adverts tried to tell mums that it

was okay to stay at home to look after the kids (and buy the advertisers

products!) instead of going to work. In the 70?s adverts still portrayed

the perfect family whereas in real life the divorce rate as the highest ever

and there weren?t many ideal families. Another important development was the

contraceptive pill which meant that women could make there own choice about family?s

and many women put their career first instead.Women

take control By the late 70?s women were taking

more control of there lives and started going to work leaving men at home to do

the housework and look after the children.?

This changed adverts for household products because now they had to be

aimed at men as well as women.1980?sIn the Thatcher years there was lots

of money around with yuppies spending money just to show how wealthy they

were.? Consumers were also more

conspicuous.? Inflation went up and this

caused house prices to skyrocket.The adverts of the 80?s still used

children a lot but they were more adult and less nieve and they grew up

quicker.? Also children were allowed to

roam around whereas now peadophiles and things stop this. Advertisers also tried to combine