Реферат: How Social Cultural And Historical Events Effect
How Social, Cultural And Historical Events Effect Adverts Essay, Research Paper
In this essay I am going to show how
social, cultural and historical events can effect adverts on TV.? Lots of factors effect adverts such as the
economy, teenage culture and oil shortages.?
All these things caused adverts to evolve over the years to what they
are today.Background of advertsThe first adverts on TV appeared in
1955 when the first commercial network ? ITV was launched.? In 1955 televisions were still a novelty as
there was not much money around and rationing was still in force so only the
middle classes could afford them.? In
this time life was more gentile and the adverts followed this, all the advert
personalities were well-spoken middle class people who set an example.? This is reflected in the first advert which
was for Persil ? it was aimed at middle class women as they could afford
televisions and played on the mothers instinct to do the best for her
children.? Then in the middle 50?s a
company called radio rentals started renting out televisions so more and more
people could afford them. 1950?sIn the 1950?s commercials were very
different than they are today ? they were short and repetitive and very
innocent not like today?s.? They relied
heavily on Jingles as they stuck in people?s minds and reminded them of the
product while they were shopping.? There
importance is shown in this quote:?Jingles, jingles, jingles ? part of
the culture of the 1950?s?? – Dr Newson,
Child research unit Nottingham University.?
Children quickly picked up on these
Jingles so much so that they began to replace nursery rhymes as entertainment
for the children. The innocence of the day is shown in
adverts where puppets were used in any scenes that used hugging or kissing
because adults doing it was considered too obscene for television. All the children were properly
dressed so that they all looked like mini adults and this reflects the culture
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