Реферат: How Social Cultural And Historical Events Effect

as the Frank Bruno/Harry carpenter advert and the Hugh Lawrie/Stephen Fry

one.? This proved very popular. The 1980?s also saw a return to pester

power in adverts with children influencing what the family ate for the first

time.? Advertisers returned to targeting

adverts at children so that they pestered to their parents for them.? They also used they buy this or else

approach again with the Weetabix slogan ?Weetabix if you know what?s good for

you? which is a clever double entendre. Adverts also started using streetwise

kids with the ready break advert showing a kid pretending to be Michael

Jackson.? Still children were

influencing everything and so were used more than ever.? They used children because they pick up

everything such as scientific bits, which they repeat, to adults.? The adverts were also training young people

to be consumers so that they would but the advertisers products in the future.1980?s

teenagers In the 1980?s banks picked up on the

fact that teenagers had a large disposable income.? They used adverts promising credit cards and cash machines but

did not mention things like APR or that they would have to pay the money back

in the future.In 1987 the first condom advert came

on TV and it was aimed at teenagers which wouldn?t be allowed now.? It also saw the first anti-advert, which

tried to show that drugs could kill.?

However advertisers weren?t allowed to show sanitary towels or tampons

these couldn?t be shown until the 90?s. The 80?s advert also used nostalgia

with 50?s sports cars and lifestyle used to appeal to adults who were children

at the time.The 1980?s also saw the first

contrapuntal imagery (the Pepe raindance advert) ? two separate images running

at the same time and this proved to be extremely effective and has been used

ever since. 1990?sIn the 90?s adverts are much less

innocent than they were in the beginning with a lot of them having a comedy

theme.? A lot more subjects are socially

acceptable in this time than in the 50?s and 60?s.? However some adverts that used to be allowed have been banned now

because of an increased concern in health.?

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