Реферат: How Social Cultural And Historical Events Effect
as the Frank Bruno/Harry carpenter advert and the Hugh Lawrie/Stephen Fry
one.? This proved very popular. The 1980?s also saw a return to pester
power in adverts with children influencing what the family ate for the first
time.? Advertisers returned to targeting
adverts at children so that they pestered to their parents for them.? They also used they buy this or else
approach again with the Weetabix slogan ?Weetabix if you know what?s good for
you? which is a clever double entendre. Adverts also started using streetwise
kids with the ready break advert showing a kid pretending to be Michael
Jackson.? Still children were
influencing everything and so were used more than ever.? They used children because they pick up
everything such as scientific bits, which they repeat, to adults.? The adverts were also training young people
to be consumers so that they would but the advertisers products in the future.1980?s
teenagers In the 1980?s banks picked up on the
fact that teenagers had a large disposable income.? They used adverts promising credit cards and cash machines but
did not mention things like APR or that they would have to pay the money back
in the future.In 1987 the first condom advert came
on TV and it was aimed at teenagers which wouldn?t be allowed now.? It also saw the first anti-advert, which
tried to show that drugs could kill.?
However advertisers weren?t allowed to show sanitary towels or tampons
these couldn?t be shown until the 90?s. The 80?s advert also used nostalgia
with 50?s sports cars and lifestyle used to appeal to adults who were children
at the time.The 1980?s also saw the first
contrapuntal imagery (the Pepe raindance advert) ? two separate images running
at the same time and this proved to be extremely effective and has been used
ever since. 1990?sIn the 90?s adverts are much less
innocent than they were in the beginning with a lot of them having a comedy
theme.? A lot more subjects are socially
acceptable in this time than in the 50?s and 60?s.? However some adverts that used to be allowed have been banned now
because of an increased concern in health.?