Реферат: How Social Cultural And Historical Events Effect

different than they are today which affected the adverts.? Things include the use of Golly wogs and

people washing behind screens whereas now adverts use full nudity with strategically

placed limbs and bottles. Selling

to teenagers In the 1960?s teenagers began to

leave school and go to work so they earn?t money but stayed at home and so

didn?t have to pay for accommodation etc.?

This meant they had a high disposable income.? However the first adverts for teenagers didn?t work very well

because all the teenagers in them were miniature adults with no

individuality.? Then came the rock and

roll adverts that gave teenager?s there own personalities with there own music

styles and interests.? In the mid 1960?s the youth culture

is taking over everything and this is used as a platform to sell to all

ages.? Teenage values were the new

social acceptable. Adverts used this to sell products to

children and adults by making them thing that buying teenage products made them

cool. This was shown in the Rice Krispie

adverts, which used to be aimed at children but now had the rolling stones on

the adverts to sell to teenagers. Again advertisers played on the

teenagers fears although these were different than the mothers.? Teenagers were afraid of bad breath, spots

and body odour and so adverts promised to rid them of all of this e.g. the

Colgate ring of confidence.Then in 1969 lots of teenagers got

involved in demonstrations and were seen as rebels and yobs.? The advertisers then immediately dropped

teenagers from adverts in case they alienated all the other age groups and

started using children again.1970?sIn the 70?s there was a lot of youth

unemployment, oil problems because OPEC (Organisation for petroleum exporting

countries) charged more for oil which caused a lack of power and in some cases

a 4-day week.? It also caused many

factories to close so there was little money.?

This caused a change in adverts from the 60?s.Children