Реферат: How Social Cultural And Historical Events Effect

also said that kids weren?t allowed to pester mum for things.? Rowntrees could no longer use there phrase

?don?t forget the fruit gums mum? so they changed mum to chum to get around the

legislation.? This kind of clever word

use is still in use toady ? Carlsberg probably the best

lager in the world. Advertisers also started to use

cartoons in their adverts this was for a number of reasons.? If children didn?t like the presenter of an

advert they didn?t buy the product so cartoons were used instead of people.? They could also get away with more in

cartoons ? violence, kissing etc. Cartoons still had their limits

though as was shown with Kellogg?s Tony the Tiger.? He started out aggressive with sharp teeth but this didn?t work

so he was turned into a loveable loser with filled down teeth.?Children under the age of 11 are

very sex stereotypical? ? Felicity Randolph, Managing director of Young

Directions.This quote explains the style of

adverts for young children that is still used today ? boys have macho toys

(action man) and girls have homely toys (dolls houses). Most of the adverts for children were

competitive between boys and girls and advertisers discovered something, which

can be seen all through these adverts.?

Boys cannot accept a girl winning and will not buy the product as a result

whereas girls can accept boys winning so it doesn?t change their view of the

product. Another change in adverts in the 60?s

was that children in adverts were no longer perfect and more adverts used

mischievous ones instead because of the changes in discipline especially in

schools.However only mischievous boys were

used and not girls but all the children were no longer middle class. They also

used gangs of these children that appealed to the children. In 1965 there was a big leap in

advertising when they started using pop songs in the adverts and they also had

children imitate the bands, as it was popular.?

Also toddlers were used for the first time because mums found them cute

so they sold products. Another massive leap in 1965 was the

introduction of colour television because it meant adverts could present their