Реферат: Elements Of The Marketing Mix Essay Research

Elements Of The Marketing Mix Essay, Research Paper

Introduction????? ?????????????????????????????????????????????????????????????????? Page

3 Sources of knowledge?????????????????????????????????????????????????????????? Page

4 Competition and influences on the company and its products????? Page 4 The elements of the marketing mix???????????????????????????????????????????????????????? Page

4 ? 7 Company and product analysis????????????????????????????????????????????????? Page

7 ? 8 Over Coming

Financial Problems????????????????????????????????????????????????????????? Page

8 Evaluating and

decisions I have made??? ??????????????????????????????????? Page

8 ? 9 Bibliography???????????????????????????????????????????????????????????????????????????????????????? Page

10 Appendix???????????????????????????????????????????????????????????????????????????????????????????? Page 11 Action plan?????????????????????????????????????????????????????????????????????????????????????????? Page Introduction The assignment I have chosen to do assignment 6, which is to prepare a

marketing campaign for a new company. I have chosen to investigate small newly opened clothes

shop called ?Urban Surf? established in Devoils lane Bishop Stortford. This is

a newly opened business that has not been operating more than six months. My plan for the company?s marketing campaign must include; ·

All the options that the company should consider, ·

Why I have chosen to make the decisions I do.I will have to research the company and what forms of

marketing they have intended to be set up. Also I will need to know what funds

are set-aside for marketing. All of this will found out through primary data

collection that will be in the form of a letter to the business Marketing strategies for ?Urban Surf Co?Sources of knowledge To help generate a fully comprehensive marketing strategy

for your company I will use four source of information to investigate the way

you wish to be perceived and the way other firms have achieved this 1.Paper. I have written a letter to your

store with an attacked questionnaire this is in an attempt to understand the

market you have set up in and the marketing strategies that you would to put in

place. 2.People. ??????????? This can

be covered by the questionnaire or can also be completed by speaking the shop

staff or a telephone call to them. 3.Technology. ??????????? For this

I will look over the Internet to find a site about setting up marketing

strategy for new company and I will also look at existing one from other

companies. ??????????? 4.Organisations. Speak to a government agency

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