Реферат: Elements Of The Marketing Mix Essay Research

Boston matrix The Boston matrix is used to ensure that the company does

not have to many products in a limited market. This

shows the position of the company in the market with its products. Over Coming Financial

Problems. As the company I very small and does not have much capital

to put in to setting up a large marketing campaign they have a few options. One

of the options is for the owner to input money to the business to start the

campaign. I would expect that the owner what put in about 10,000 pounds. The

second option is that the company could get out a small term loan which could

be paid back over two or three years. They could chose to borrow 10,000 pounds

from a bank. So using both options the companies would have about 20,000 pound

budget to put forward for the marketing campaign. Evaluating and decisions I

have made. The small budget that is mandatory to keep this restricts

the strategies that your company can under take. The constraints of the budget

means that the market research for the company must be on a very small scale

and I suggest that it is carried out in the shop. Therefore giving cheap field

research. Firstly considering the low advertising budget that the

company has the company should have a large sign made to go out side of he

shop. This should be both eye catching and bold along side this there would be

a sign of the same design at the end of the street detailing where the shop is

this would come to just over about 500 pounds. The second choice would be to have leaflets printed that

detail both the type of products they stock and he position of the shop. These

would be printed using the shop computer and so this would keep the costs low.

The owners of the shop also suggested this. The leaflets would be handed out on

a Saturday morning or during busy time giving a small discount to new

customers. This would there fore mean that new customers would visit the shop

because there is a discount. ??????????? Thirdly I

would I suggest that the company has a large and colourful displays which are

in store. This will there for be point of sale promotion. Using this the

company will be able to market the product ranges in specific ways. This could