Реферат: Elements Of The Marketing Mix Essay Research

may already supply stands and displays. If they do not the clothescompany may be

willing to allocate funds for purchase of these products. Also I would also

recommend a large sign out side of the shop to increase attention and to

encourage people in to the shop this should also be accompanied by sign on the

side of the street for the purpose of informing people where the shop is

allocated. ??????????? ?The pricing strategies of the company would

not greatly come in to play as the clothes prices are already set when they

come from the factories so your company will only have a say on the discounts

on old ranges or other deals negotiated with the producer. ??????????? The final

suggestion I think that the company should use is that they should have an

advert in the local newspaper which will then have the affect of also drumming

up new business this could also have a free 10 pound off voucher on it so that

customer will be more likely to try the shop. Although this will cost the shop

quite a large amount of money it will introduce new customer and also get the company

know. Bibliography ·

?CGP? GCSE Business Studies revision guide ·

?Longmans? business studies textbook ·

Sample ?Marketing Plan Flow Chart? ·

GCSE syllabus ·

Hodder & Stoughton ?A-Z Business studies coursework

handbook? ·

Information on Bishop Stortford taken form earlier

research during geography coursework. ·

Questionnaire to the company ?Urban Surf Co? Appendix Action

plan