Реферат: Elements Of The Marketing Mix Essay Research

market led pricing this is because the market is already established and so a

radical new scheme would end in a loss of profit. What also adds to this is the

fact that the products already exist in other shops as they are branded clothes

made by manufactures so the pricing has to conform with other shops as the

customers would go and purchase their goods at another out let.PlaceThe factor of Place

is not on such a large scale, the outlet is the shop and although products may

be offered by post most of the transactions will take place at the shop.

However the shop must be in a position in which to offer its services well and

easily accessed by the customers. For example there must be plenty of car

parking near by so that the customers can easily access the shop, it should be

available to as many customers as possible.PromotionPromotion the

fourth element and refers to how the potential customers are made aware for the

product and or products. Before the promotion campaign firstly the company must

find out who its customers are and whom they are aiming their products at.? This would be found out through out throw

the use of market research which will not only tell you the market you are

looking at but also it gives you a change to develop the product more. Knowing

that the market for Your company is between the age ranges of 14 to about 25

and is mainly based at male with a small female market. The techniques for promotion is based under five different

headings, these are; ·

Packaging ·

Personal selling ·

Public relations ·

Sales promotions ·

Advertising. For each of these in turn there are different options that

are available, Packaging it is how the product

is presented to the customers this is normally the physical appearance and the

packaging in which the product is sold. For this company as the products are

bought from manufactures which sell through many different outlets the product

already come packaged up and this is not a large concern of the company just to