Реферат: Elements Of The Marketing Mix Essay Research

many customers in the target market as possible a way that arouses interest so

that the customers are encouraged to buy products. This must be accurate?? as law states it. The advertising method

chosen should suit the size of both the firm and size of its market. Small firms should consider these options because they are

of low cost and are cost effective still: ·

Word of mouth ·

Local press ·

Commercial directories. (e.g. yellow pages) ·

Delivering leaflets. All of the above should be considered as they are all with

in the small marketing budget that is available to me. Company and product analysis; Swot

analysis Using the swat analysis it will help with determining

which new products to introduce in the company and examine how existing

products are doing. SWOT stands for Strengths weaknesses, opportunities and

threats. The first to of these are internal and the second two are external.Strengths- the

company has as an advantage over the other companies because it sells from many

different well-established names all who are associated with good quality. All

of these name have there own form of advertising as well as any Urban surf co

put in to practise. Weaknesses- is

the size of the company selling the products, as it is very small. Also the

product is week because the clothing is based at a particularly type of person

with in the age group as the clothes are designed to a limited amount of

people. The other problem is that the small company only has a very small

amount of money available. This limits both expansion and marketing plans.Opportunities-

For the company to expand because of the ever growing population and the fact

that the area of Bishop Stortford will be prone to a great economic growth due

to the increase in access that is likely to become available. No shops in

Bishop Stortford cater for woman?s clothes except Urban Surf Co in this type of

market.Threats-The

treats to the company is the clothes shop just up the street which is based in

the same market as us there also a shop in the main present which will again is