Реферат: Elements Of The Marketing Mix Essay Research

communication directly with the customers; this is always one to one contact

for example double glazing sales man. This involves the sales man approaching

the customers rather than the customers coming to a shop. Potentially this is

the promotion technique that is most likely to sell the most products but this

is not a good option for your company, as it would involve large amounts of

stock being taken to see all the clients. Public relations is the

relations between the company and the public. This is about presenting a caring

image to the public and potential customers, of a place were they would want to

shop. This image can be achieved by; ·

Through sponsorship of events related to the product or

the image that is wished to be portrayed. ·

Sponsorship or the setting up of youth teams. ·

Making money available for help with community projects

such as building a youth centre. ·

Buying equipment for schools. Due to the fact that Urban Surf Co is such a small newly

opened company they will not have the large P.R budget to cover these large

events. In the future they may be able to put a small amount of money in to

local schemes or events but this is not in the immediate future. Sales promotion is also known

as point of sale promotions this is because this is where it happens. The

different sorts of sales promotion are: 1. Buy

one get one free – this can also be buy one and get something else free. 2. Discounts.-

where products are reduced in an effort to sell more. 3. Competitions

- used to get people interested in he shop and products. 4. Free

gifts ? another way to pursued people to buy products. 5. Product

trials ? allows people to try the products before they buy. 6. Point

of sale displays ? special displays to promote the products and gain customer

awareness. For your company I would expect these to play a major part

in the shop. I would use the point of sales displays, as the major part of the

sales promotion as this will give reactively cheap and cost effective method. ??????????? Advertising