Реферат: Elements Of The Marketing Mix Essay Research

on the company and its products The main competitors to your company is the two shops

based also in the town centre of Bishop Stortford and they are also in the same

market as urban surf co who are selling to the young male generation. This

there for means that your shop must standout over the other so that you will

gain the greatest market share. The elements of the

marketing mixFor this new company there is many different ways the

company can market its self and its products. This can be shown when you look

at the elements of the marketing mix, these

are; Product, Price, Place, Promotion. All three of these will affect the ways the companies

marketing strategy works.ProductThere are choices to be made for each. Firstly ?Product? The product must be of a quality that not only allows it

to be sold in a shop but it also must be seen as some thing that the customers

feel they should have. The clothes sold in the shop will manly be of an

existing brand name so this mean that the stock they hold will already have

desirability. These existing brands such as ?Quicksilver? will there for have

there own advertising which will mean that the business will have advertising

for the clothes they sell but not the shop its self. This is the poduct life cycle Price Pricing strategy?s

can play a large part in the business as through this the company can create

desirability about its products or its self. This can also bring new business

to the company. For this reason there are many different pricing strategies

which all should be taken in to consideration. ·

?Market led pricing,? this where the company sets its

prices in a hope to make a profit but is still low enough to create sufficient

demand for the products. ·

?One off pricing,? is where each product is at a

different price this is usually use where job production is in process, not

relevant to this company. ·

?Cost-plus pricing,? is where the price of the products

is calculated by working out the cost of the services and then either adding a

flat rate amount or a percentage increase. As the company has set up in an area in which there is